Multiple identity management in an electronic commerce site

Abstract From the Canadian patent

In electronic commerce (e-commerce) sites that are executed on a single ecommerce , application, a user's session is only associated with a single user identity for e-commerce site , domain. Acting under a single identity across the site may not be desired. There may be , requirements to associate an individual user with one or more separate identities within parts of , the site. Aspects of the invention provide a method system and computer , program product for managing multiple user identities for a user of an electronic commerce (ecommerce) site. The , method comprises defining the e-commerce site as one or more security domains; and in , response to a user's request to invoke an …