Computer method and apparatus for targeting advertising
CA 2611974 C · Owner: Barbour, Russell G. · Inventors: Gerace, Thomas A.; Barbour, Russell G.
Overview
Its claims, description and drawings are in the Canadian Patents Database.
Open the CIPO recordAbstract From the Canadian patent
In a global network of computers, a method ad system of profiling a user for targeting advertisements is disclosed. The method and system obtains and/or infers demographic information from end-users using on-line means. The invention next monitors end user activity and determines keywords therefrom. The system and method profiles an end user as a function of the determined enduser activity keywords and obtained/inferred end-user demographic information. Profiles of end- users are matched against targeted profiles of advertisements which are defined by the respective advertisers. This results in targeting advertisements to end-users based on end user profiles. Advertisers bid for …
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Listed from its CIPO record in Patent Yard's archive of Canadian patents past their term. Its claims, description and drawings are in the CIPO record and on Google Patents, and the Claude kit works from them.
Why it's free to use
- Filed June 12, 2006 and granted April 5, 2016. A Canadian patent filed from October 1, 1989 lasts 20 years from filing, so its term ended June 12, 2026.
- Certificates of supplementary protection extend only drug patents, and it isn't classified as one.
- We check Canadian rights only. A patent in its family in another country could still be in force: check its family on Google Patents.
Timeline
Timeline From CIPO dates
Sources & verification
Official CIPO records
Everything on this page comes from the CIPO record linked above. Contains information licensed under the Open Government Licence – Canada.