Method, system and computer program for providing a loyalty engine for dynamic administration of charity donations

Abstract From the Canadian patent

A method, system and computer program for providing a loyalty engine enabling dynamic administration of charity donations is provided. The method includes a merchant creating by operation of the loyalty engine a customized loyalty program defined by a plurality of rules for administering their loyalty program; the operator of the loyalty engine registers one or more charities on the loyalty engine; the merchant also defines on the loyalty engine the rules under which as part of their loyalty program, they will make a donation to the one or more charities in connection with one or more transactions with a member that is associated to the loyalty program; the member optionally selects as part …