System and method for delivering internet advertisements that change between textual and graphical ads on demand by a user

Abstract From the Canadian patent

A system and method that delivers advertisements for inclusion in electronic documents, such as web content (e.g. web pages email, etc.), in a manner , that enables transition from a first display format (e.g. a textual format) (105) into a second display format (e.g. an interactive graphical menu-driven format, a larger text ad formation, a movie format an audio format, etc.) on , demand in a rapid fashion. The morphed format may include controls that allow navigation to other pages including some informational pages and some merchant pages for purchasing goods and/or services. When the user activates optional controls (105), such as menu selection(s) the contents page may change, …