Using enhanced ad features to increase competition in online advertising
CA 2530367 C · Owner: Veach, Eric · Inventors: Veach, Eric
Overview
Its claims, description and drawings are in the Canadian Patents Database.
Open the CIPO recordAbstract From the Canadian patent
In an online advertising system, advertisers compete with each other for advertising space. There may be multiple advertising positions available where the placement of advertisements is determined by an auction. To encourage competition, some advertisements may be presented with enhanced features. These enhanced features create an incentive for which advertisers can compete, thereby increasing the effectiveness usefulness and/or , profitability of the advertising system. The application of enhanced features may be determined using at least one or more of pricing information performance information and advertising information.
Read the whole patent
Listed from its CIPO record in Patent Yard's archive of Canadian patents past their term. Its claims, description and drawings are in the CIPO record and on Google Patents, and the Claude kit works from them.
Why it's free to use
- Filed June 30, 2004 and granted October 11, 2016. A Canadian patent filed from October 1, 1989 lasts 20 years from filing, so its term ended June 30, 2024.
- A certificate of supplementary protection adds at most two years for a drug, so even that would have ended by June 30, 2026.
- We check Canadian rights only. A patent in its family in another country could still be in force: check its family on Google Patents.
Timeline
Timeline From CIPO dates
Sources & verification
Official CIPO records
Everything on this page comes from the CIPO record linked above. Contains information licensed under the Open Government Licence – Canada.