Method, system and computer program for providing a loyalty system enabling dynamic administration of loyalty programs including customer acquisition/retention/rescue

Abstract From the Canadian patent

A method, computer system, and computer program product for encouraging customer loyalty; acquiring retaining, rescuing new customers is provided. The method includes the steps of: (1) one or more partners participating within the loyalty system to help define token cross-promotional tokens and prize opportunities associated with one or more activities; (2) registering one or more members with the loyalty methods for the loyalty system whereby their registration may include the provision of a/an registered form of payment data for one or more registered form of payment types of each of the one or more participants and the registration of a token; (3) collecting financial data corresponding …