System and method for generating an orchestrated advertising campaign

Abstract From the Canadian patent

A system and related techniques host and serve selective orchestrated , advertising campaigns and other content to users depending on contributing advertisers' campaign strategies as well as user interests prior history or , experiences. User's may navigate to a Web or other network site which contains or invokes ads or other media or content. When ad or other content is called a , user identifier may be checked, to determine whether the user has subscribed to , or had a profile established with the orchestrated ad platform. If the user does , have a unique user identifier associated an ad engine may perform a lookup of , the identifier against potential ad campaigns or delivery modes …