Method and system for managing a campaign in multiple communication channels and computer program product implementing same

Abstract From the Canadian patent

Methods and systems for managing marketing campaigns. A communication module is , capable of executing a first step of a marketing campaign and is capable of , handling , customer responses to the marketing campaign received through a variety of communication , channels, regardless of which channel was used for contacting the customers. Customers may , respond by email, telephone fax, in person, through an internet site by , letter or by other , modes of communication. An object generation module generates an object containing , information from the response uses the information to match the response with the marketing , campaign, and links the object to the marketing campaign. A …