Systems and methods for providing targeted advertisements based on current activity
CA 2425450 A1 · Owner: Walker, Todd A. · Inventors: Thomas, William L.; Walker, Todd A.; Ellis, Michael D.
Overview
Its claims, description and drawings are in the Canadian Patents Database.
Open the CIPO recordAbstract From the Canadian patent
An interactive television application is provided in which advertisements may be targeted based on current media. Targeted advertisements may be displayed in displays such as program guide information screens and video overlays. Advertisements are targeted and selected for display or excluded from display based on identifying which advertisements are associated with a current media or recently watched media. Media groupings are provided to associate media with groups of advertisements. Selection of advertisements for each media grouping can be based on programs, channels network affilitation, sponsorship, genre or other suitable criteria.
Read the whole patent
Listed from its CIPO record in Patent Yard's archive of Canadian patents past their term. Its claims, description and drawings are in the CIPO record and on Google Patents, and the Claude kit works from them.
Why it's free to use
- Filed October 9, 2001. No grant is recorded for it in Canada; had it been granted, its 20-year term would have ended October 9, 2021.
- A certificate of supplementary protection adds at most two years for a drug, so even that would have ended by October 9, 2023.
- We check Canadian rights only. A patent in its family in another country could still be in force: check its family on Google Patents.
Timeline
Timeline From CIPO dates
Sources & verification
Official CIPO records
Everything on this page comes from the CIPO record linked above. Contains information licensed under the Open Government Licence – Canada.