Method and apparatus for measuring effectiveness of on-line advertising
CA 2396332 A1 · Owner: Scognamillo, Frank · Inventors: Scognamillo, Frank; Dulin, Charles D.; Borg, Alan S.
Overview
Its claims, description and drawings are in the Canadian Patents Database.
Open the CIPO recordAbstract From the Canadian patent
A system for measuring the effectiveness of on-line advertising (418). The system includes a method for measuring advertising effectiveness of a merchant's (408) advertisement presented on a data network that comprises steps of identifying a consumer that accesses the data network presenting the , advertisement to the consumer via the data network recording the consumer's , network activity in an activity database wherein the consumer's network , activity in response to the advertisement is recorded in the activity database, and matching the activity database with purchase transaction records of the merchant to determine an effectiveness parameter of the advertisement.
Read the whole patent
Listed from its CIPO record in Patent Yard's archive of Canadian patents past their term. Its claims, description and drawings are in the CIPO record and on Google Patents, and the Claude kit works from them.
Why it's free to use
- Filed November 20, 2000. No grant is recorded for it in Canada; had it been granted, its 20-year term would have ended November 20, 2020.
- A certificate of supplementary protection adds at most two years for a drug, so even that would have ended by November 20, 2022.
- We check Canadian rights only. A patent in its family in another country could still be in force: check its family on Google Patents.
Timeline
Timeline From CIPO dates
Sources & verification
Official CIPO records
Everything on this page comes from the CIPO record linked above. Contains information licensed under the Open Government Licence – Canada.