Method of developing a product marketing strategy
CA 2317362 A1 · Owner: Ford Global Technologies, Inc. · Inventors: Van House, Richard; Williamson, John; Sarkisian, Andrew
Overview
Its claims, description and drawings are in the Canadian Patents Database.
Open the CIPO recordAbstract From the Canadian patent
A method of developing a marketing strategy for a product includes the steps of developing a program cycle plan and conducting market research. Product level targets including drafting a market strategy document based upon the marketing research. Further market research is conducted. System level targets are developed. The marketing strategy document is updated with the further market research. Package and hardpoints are developed. A third marketing research is conducted. The product is then evaluated and the product is priced for the market.
Read the whole patent
Listed from its CIPO record in Patent Yard's archive of Canadian patents past their term. Its claims, description and drawings are in the CIPO record and on Google Patents, and the Claude kit works from them.
Why it's free to use
- Filed September 5, 2000. No grant is recorded for it in Canada; had it been granted, its 20-year term would have ended September 5, 2020.
- A certificate of supplementary protection adds at most two years for a drug, so even that would have ended by September 5, 2022.
- We check Canadian rights only. A patent in its family in another country could still be in force: check its family on Google Patents.
Timeline
Timeline From CIPO dates
Sources & verification
Official CIPO records
Everything on this page comes from the CIPO record linked above. Contains information licensed under the Open Government Licence – Canada.